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Migos and the Mainstream’s Myopic Vision of Rap: Can They Survive Oversaturation?

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With an onslaught of pop features and a recent Met Gala performance, Migos are becoming harder to escape.

Despite all of the Getty images and iPhone pics splashed across social media, there’s still a Fight Club-esque code when it comes to the Met Gala, where once you enter, nothing of it can be discussed. In recent years, it’s become slightly more transparent, though that clandestine cloak still piques the interest of fame voyeurs gawking from the outside. Hip-hop has slowly inched its way into the fold, and given rap’s fascination with the Illuminati, an event of this nature speaks directly to that obsession.

This year was no different. The now-usual suspects got to play: Future, The Weeknd, Nicki Minaj, Pharrell, Wiz Khalifa (now comfortable enough to smoke on the red carpet), A$AP Rocky and even newbies like Lil Yachty.

And then there’s Migos, the latest fixation for socialite society. They held the unique honor of being the first rap group to ever perform at the Met Gala. It’s one of those clear crossover moments, and by the looks of their latest endeavors, the mainstream can’t get enough of them. Migos have shown up everywhere: in Champs ads, on late-night shows doing skits, and now, the Met Gala.

Migos and the Mainstream 2

When Migos arrived in matching Versace tuxedos at the 2017 Met Gala, it felt like redemption. Their 2013 commercial debut “Versace” barely scraped the Billboard Hot 100 at No. 99. A year later, they would be public enemies numbers one, two, and three when fans began suggesting they were better than The Beatles, a self-imposed comparison on Migos’ “Hannah Montana.” That audacious remark had the greater public clutching their pearls, with signature repetitive lyrics becoming meme fodder as if to suggest “these are your heroes?”

And so Migos pushed on, until their cult following became a religion. By the summer of 2016, they released “Bad And Boujee,” produced by the newly famed Metro Boomin. It arrived in tandem with Rae Sremmurd’s “Black Beatles,” so anyone with a limited knowledge of hip-hop regarded the two Atlanta-bred groups interchangeably. Since Migos had arguably the greater historical cache, they inherited most of Rae Sremmurd’s praise. “Bad and Boujee” boomed to the top of the chart, when the group was used to seeing double digits in chart positions over the years. Somewhere in between that moment and playing with office supplies on The Tonight Show Starring Jimmy Fallon, Migos became “The Migos,” an obvious pun on being compared to the Beatles — a theory punctuated by Donald Glover earlier this year.

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